Kiehl's is a well known brand. It is featured in several magazines from Seventeen to Bazaar. Kiehl's users boast wonders, but their beautifying products have ugly packaging! As a consumer, I would care less about the product because the labels and bottles seem so generic. It looks like someone created the labels in word, bought bottles from the dollar store, and are trying to sell bootleg.
Sellars Shop Towels
The towels are tough againsts gruff and grime, but the packaging is also tough to read! The type wraps too wide and makes it harder to read. The design has no visual impact, and the packaging is lopsided which makes it look cheap.
Imusa's busy photographic background is distracting. While it does work up the desire for a fiesta, it takes away from important elements. Firstly, it makes it difficult to read the white and colored type. Secondly, it takes away from the actual product. It takes the consumer a couple seconds to register the image of the press as the selling product amongst the set up. Also, the natural tendency for English reading Americans is to read left to right, and to examine naturally left to right. They placed their logo to the right which makes the brand harder to find in a crowd of similar boxes. Because their products are for mexican food, I don't quite understand the whole poorly-traced knight they have for the logo.
The Good
Tropicana Orange Juice
Tropicana's new orange juice bottles are not only ergonomic, making it easier to pour, they are also stylish. The exclamation-like labels are visually appealing and simple, making them easy to read. Different colors help distinguish different options like "With pulp". The bottles look curvaceous and lean, making the product appear healthy, and by using transparent bottles the consumer is able to see what they're getting.
Axe takes the cake for appealing designs aimed for men. The packaging looks sporty, modern, and attractive. The unusual shape makes it interesting and easier to ship as well as stack on shelves. They're hoping the stacking feature will entice you take advantage of all their styling options: "Messy", "Spiked", "Clean", and "Shaggy", for your own totem of good looking hair.
These cleaning products show spunk with creative typography. Their clean (no pun intended) look is appealing, not generic. Their witty sayings will win any consumer over a smiling cartoon scrub. Their clear products give a sense of purity, which is important because Beauty Engineered Forever products are enviromentally friendly.
-Laura
