Comps

Round One of comps for the Ben and Jerry's FroYo packaging! Keep in mind while commenting that these are single-serve portions and not full size containers. And there will not be any type on curves..that was my attempt to show some sort of dimension. I'm hoping the image quality isn't too bad, last time I had compression issues and fullsizing issues for the thumbs. The scriptive handwriting says "Jimmy Eat Swirl", that is one of the flavors. The other flavors will be very similar: they just use different colors to distinguish the flavors. I was also wondering if it wouldn't be too cheesy to write/caption the cow saying "Cowabunga". I almost can't help myself.

Please use the number system when critiquing so I understand which one you are commenting on! Ex: b1,b2,b3,a1,a2,a3

-Laura

Ben and Jerrys Thumbnails

The Basic Sketch

The Finished Sketch

I'm sorry the numbers are scattered, the bottom sketch is numbered to match the top sketches. Sometimes it's easier to see what something looks like package-wise before it has the design on it. 

It was very important for me to design strictly cardboard to meet Ben and Jerry's eco-promise to their customers. I also needed a wider mouth to keep all your toppings inside the cup. These are individual sizes much like the smaller pints you see at the grocery store. I also needed to keep a basically rounded carton to make it easy to scoop with your spoon. And, true to their nature, I kept the designs whimsical. :)

The sketches are as follows:

1) The top is slightly sloped. The swirls make a "tidal wave" for the surfing cow.

2) Cow print lid, solid bottom. 

3) Traditional carton with tear off strip

4) 8-sided carton with a construction sort of theme. Black lid. White background.

5) Beveled top, circles contain different information and elements.

6) 6-sided carton that would be insane to comp but super fun! Side "panels" have enlarged fruit. The middle panel has the classic Ben and Jerry's cow. 

-Laura